Offering
A Free
Community
Seminar
Preparation
"How
to Raise
An Ideal
Dog!"
A behavior
seminar
can be
divided
into parts;
content
and mechanics. It is
possible
to have
one person
deliver
the seminar
content,
and another
“produce”
the event,
handling
all the
mechanics
of marketing,
room set
up, etc.
Content
The first
step is
to look
at and
print
out these
files
and read
them
from top
to bottom
to get
an overall
idea of
the seminar.
IdealDog™
Seminar
Preparation Checklist
This checklist
goes through
the things
that need
to be
done the
first
time you
have a
behavior
seminar,
preparing
for each
seminar
and the
night
of the
seminar.
Behavior
Seminar
Content
Education
When you
have
gone
through
the
Content
Basics
and
reviewed
the
Mechanics
on this
page,
this
link
takes
you to
links
that
will
help you
achieve
more in
depth
learning
about
behavior.
Seminar
Presenters
Notes
Use
these
notes on
a flip
pad to
keep you
on
track.
IdealPuppy™
Curriculum
Review
the puppy
class
curriculum
and seminar
outline.
This is
a very
complete
outline,
and you
may choose
to not
try to
cover
ALL the
topics
suggested.
This outline
lists
the essence
of each
concept.
Mechanics
The
following
files
are all
related
to the
production
and management
of the
seminar.
Each is
provided
as a starting
place
for you
to edit
as needed.
With the
file on
the screen,
use the
menu options:
File;
Save As;
This will
open a
window.
Browse
as you
would
with saving
any file
where
you can
find it
again.
Then you
can load
it in
Windows
WORD and
edit as
you wish.
Behavior
Services
-
Getting
Organized Checklist
This
form is
for
member
hospitals
that
have
decided
to begin
training
for IdealPuppy™
Programs.
These
programs
consist
of Community
Behavior
Seminars,
Puppy
Classes,
and/or
DayCare.
These
are some
of the
questions
that the
hospital
will need
to answer
to begin
the IdealPuppy™
Program.
This form
is to
be completed
or delegated
by the
person
responsible
for the
programs
and then
faxed
to the
hospital
Animal
Behavior
Network
Affiliate
(ABNA).
Sample
Press
Release
This press
release
is a sample
that you
can use
or edit.
At the
minimum
you will
need to
change
the dates.
When you
are ready
for your
first
seminar,
fax a
copy to
as many
pertinent
locations
as possible.
Start
with a
stack
by the
front
desk,
and put
one INTO
THE HAND
of every
puppy
owner.
Press
Release
Fax Network
Use this
form as
a sample,
on where
to store
the fax
numbers
in your
local
network.
Use your
local
Yellow
Pages
to ID
the pet
stores,
groomers,
shelters
and other
places
you think
might
want to
post this
notice.
MOST important
are any
local
newspapers
or radio
that have
community
calendars
that accept
press
releases,
or list
events
coming
up in
the community.
Direct
Mail Marketing
Page
This
is a sample
direct
mail piece
to be
sent to
puppy
owners.
You will
need to
modify
it for
your situation.
It can
be folded,
taped
and sent
with a
address
label
attached,
or address
written
on the
outside.
Seminar
Attendance
When
you have
the first
seminar,
this document
can be
used to
keep track
of who
came.
If you
are ready
to offer
paid puppy
classes
or puppy
parties,
the “Pd?”
box can
be used.
It is
important
to get
phone
numbers
so the
people
who came
to the
seminar
can be
invited
to the
puppy
party.
Also get
email
addresses
from all
who have
one.
Class
Enrollment
Form
If you
do want
to enroll
puppies
and owners,
this form
can be
modified
to your
needs.
Sample
Memo Inviting
Team
to Puppy
Seminar
You may
want to
send a
memo to
each hospital
member
to invite
them to
a seminar.
Some may
want to
do this
for the
first
seminar,
others
may want
to give
one first,
then invite
fellow
staff
members
to the
second,
having
learned
from the
first.
You pick!
This is
a sample
to get
ideas
and edit
for your
needs.
Memo
Inviting
Team to
Seminar
This is
a sample
of another
hand out
that you
might
like to
use to
invite
team
to the
puppy
seminar
or parties.
Release
of Video
Image
If you
want to
video
tape people
and puppies
in the
class.
Use this
form or
modify
as needed
for your
purposes.
Script
for
Calls
It is
recommended
you call
all eligible
puppy
owners
a week
before,
then again
the day
before
the puppy
party
you want
them to
attend.
Since
it is
a night
out, most
people
require
a follow
up call,
or they
very well
may not
show.
It is
common
to only
reach
the answering
machine,
so these
links
also have
some machine
script
suggestions.