Developing A
Press Release - Fax Network |
The goals of this form are to
identify a list of local pet-related
services or businesses who might
like to send employees or customers
to the seminar; and to boost the
reputation of the practice in the
community. For example: pet
stores, groomers, pet boarding
facilities, and animal shelters.
MOST important are any local
newspapers or radio stations that
have community calendars listing
events coming up in the
community. Newspapers and radio
stations may or may not use the
press release depending on the
amount of space or time available
that month for press releases. Use
the local Yellow Pages, plus other
sources to identify prospects.
Just call and ask to speak to the
person in charge, and then say
something like this:
Outreach to local Pet Professionals
Phone Script
“Hi,
this is
calling from
. We are offering a free
community seminar on "How to Raise
an Ideal Dog" and are calling to invite you. If you would
like, we can put you on our free fax
notification service, and fax you a
notice that you can copy or post in
your establishment. Would you
like to add your fax number to our
list?”
“Please give me the correct
spelling of your name. What is your
fax number?”
----------------
When the community seminar date
is set, use the Fax Template for the
Press Release.
Download it, change the dates and
time and anything else desired,
then
fax it to everyone on the fax
list. Newspapers fax one copy
3 weeks in advance. Pet stores
fax weekly starting 3 weeks before
the seminar.
Company |
Contact Person |
Voice Phone |
Fax Phone |
|
Press Release format - send 2 weeks
and again 1 week prior to your
event.
Community News
For
Immediate Release
September 1, 2010
How to
Raise an Ideal Dog
La Mirada, CA....On Monday,
September 15, the La Mirada Animal
Hospital located at 13730 Rosecrans
Avenue, will host a free seminar on
how to raise a happy, relaxed,
loving, well-behaved indoor family
dog. The seminar will include a
demonstration of off leash obedience
training.
The seminar is open to the public
and will address how dogs think and
learn. Although the information is
most helpful for new puppy owners,
every dog owner will enjoy the
fascinating new perspective on the
canine mind. Because the learning is
intended for people, it is requested
to leave dogs at home.
Questions and answers will address
the most common behavior complaints
that result in dogs being
surrendered to shelters, such as
housesoiling, puppy biting, and
destructive chewing.
Participants will learn how to
increase their dog’s love and
obedience more than ever expected.
Training methods presented are
gentle and easy for the whole family
to learn and are veterinary
approved. Space is limited. Call
562-921-3539 to reserve your place
today.
For more information, contact
speaker Susan Tripp at 562-921-3529.
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