Most local newspapers will
accept and publish press releases sent by email or fax for
events that interest and benefit the community.
Consider a catchy title such as,
"How to Raise an Ideal Dog" or "Learn How to Talk Dog" or
anything else your creative minds want to call it. The key
is to test what "headline" generates the most calls and
greatest attendance at these events.
Make sure to add, "space
limited - must call for a reservation." This gives
you the opportunity to collect names and phone numbers
to make reminder calls the day of the seminar.