Pet 
											Perception Management® 
											by Dr. Rolan Tripp
                                            
											
											Recommend A Kinder, Gentler 
											Veterinary Visit
											
											
											
											1)
											
											Invite 
											puppies younger than four months of 
											age to come to your location for a 
											free "fun visit" to receive cookies, 
											a Puppy Socialization Checklist and 
											to be enrolled in a new free 
											"Error-Free Puppy Raising Tips" 
											ECourse that arrives in their home 
											email.
											
											2) Ask 
											new puppy pet 
											parents to bring any records – e.g. from breeder, or
any previous veterinary care.
											
											
											
											3)
											
											Ask pet 
											parent bring a fecal sample in a zip lock baggie or other airtight
container (sample up to 24 hr old).
											
											
											
											4) Ask 
											pet parent to bring in a hungry pet 
											(cats 
											in a carrier with a big fluffy towel 
											inside of it.) Skip the meal prior 
											to the visit - ideally 6 hrs + since last meal. 
											Bring in the pet's favorite food 
											treats in a zip lock baggie.
											
											5) 
											Promote early positive puppy 
											socialization. Offer free weekly, 
											one hour Puppy Parties, after 
											practice closing and lobby clean & 
											dry. Start an early puppy DayCare program.
											
											Barking in Lobby
											
											
											
											1)
											Most important is to break eye 
											contact with the object of the 
											barking.
											
												
													- 
													
													
													
													Put barking dog in an exam 
													room
 
													- 
													
													
													
													Ask barking dog owner to 
													wait outside 
													
 
													- 
													
													
													
													Move cat or dog that is 
													stimulating the barking out 
													of sight.
													 
												
											
											
											2) 
											Ask the barking dog owner if barking 
											or aggression is a problem at home. 
											Enroll in a Positive Pet Parenting 
											ECourse and/or Recommend a Pet 
											Behavior Analysis. 
											
											
											Become 
											"The Cookie Place!"
											
											
											
											1)  Introduce 
yourself by first name and use 
											the person and pet names in 
											conversation.
											
											2)  
											Ask if you can offer the pet a 
											treat.
											
											NOTE: If 
											pet does not take treat, that is one 
											measure of stress. Do not force any 
											interaction. Take in and exhale a 
											deep breath. Relax all your muscle 
											tone and talk in "baby talk" to the 
											pet. Then try offering the treat 
											again.
 
										
                                            
											
											
											1)  First, 
											you take a deep breath, relax your 
											muscle tone. Use "baby talk" and 
											without looking in the pet's eyes 
											say, "Oh, you are just the cutest 
											(puppy or kitty)." Offer a treat.
											
											2)   
											Then lift the puppy or kitten by 
											holding them gently with two hands 
											around their chest and under their 
											arms. (Keep the pets eyes at your 
											neck level so you look down not up 
											into their eyes.) Let the pet's back 
											legs dangle (okay if they want to 
											put their back legs on you for 
											balance). 
											
											2)   
											Talk baby talk as you look into 
											their eyes. The SECOND they look 
											away, you break eye contact and 
											gently but firmly hug them to your 
											chest. 
											
											
											
											4)  Talking 
											in a happy “baby talk” tone, 
											having relaxed muscle tone, and 
											offering treats communicates to the 
											pet that you are not threatening. 
											You want the pet to see you as a 
											"Friendly, Powerful Cookie Giver."
											
											
											
											5)  If 
											the pet was cooperative, repeat the
											elevation, suspension, 
											hug/squeeze and add turning the 
											pet gently on their back in a cradle 
											position. Offer the pet a treat. 
											Your goal is to feel the pet let out 
											a sign and completely relax. At that 
											SECOND, let them up, and make a big 
											loving fuss over them. 
											
											7)  
											You have just given the pet a 
											lesson in cooperation. The pet 
											learns first - this person is not 
											threatening me but they are 
											powerful. The pet learns - when I 
											relax, I get my freedom back and 
											make people very happy. 
											
											8)   
											Tell the client this is what you are 
											doing - teaching the pet to trust 
											people to be gentle, powerful, 
											friendly cookie givers. The goal is 
											to promote the pet's confidence, 
											reduce fear and potential adult 
											aggression. The pet learns to be 
											cooperative and relaxed for gentle 
											handling at home, exams, grooming, 
											minor treatments, etc.
											
											9)   
											Ask client if they would  like 
											to try the sequence:  elevate, 
											suspend, hug/squeeze, cradle, 
											release, praise and cookies. Coach 
											the client to keep pets eyes lower 
											than theirs; to break eye contact 
											quickly when the pet looks away; to 
											talk in baby talk; to keep their 
											muscle tone and breathing relaxed; 
											to let out big sighs to help the pet 
											relax; to praise and give treats for 
											the pet's cooperation.
											
											
											
											10)  If possible, 
											pass the pet to another team member who
repeats the greeting process.
											
											11)   
											Advise the client to practice 
											"Gentling" daily when the pet is 
											relaxed and hungry to continue to 
											"shape" the pet's positive trusting 
											attitude and relaxed, cooperative 
											behavior.
											
											12)   
											Advise the client to avoid ALL 
											physical punishment - to avoid pet 
											fear, aggression, and lack of trust 
											in people. 
											
											13)  
											Enroll client in Positive Pet 
											Parenting ECourse that gives them 
											gentle, proven methods for pet 
											behavior training.
											
											Before Puppy Leaves...
1)  Offer another
treat to the pet.
2)  Recommend
and give date for the free pet behavior seminar and next party (if offered)
3)  Schedule 
at least one day of free DayCare to help with positive pet socialization to the 
practice, if offered.
4)  Encourage 
lots of "fun" visits to your location for cookies to lower stress in car rides 
and veterinary visits. Tell client to come in so you can get your puppy or 
kitten "fix." 
Promoting Puppy Services
1) Before 
the seminar, print out list of canines ages 
two to five months old.
2)  Assist with calls
encouraging attendance to free monthly puppy behavior seminar.
Providing Puppy DayCare  
1)  Be 
the "cookie giver" to daycare puppies to contribute to their positive experience and learning.
2)   If 
puppy is obviously
friendly (and not barking) open the kennel, and give a treat and hug.
3)  Do not pet any
canine that jumps up on you, since this is a bad habit we should not encourage. 
Instead turn to your side and look away. Ask for a sit to "earn" the  treat.
4)  Help 
the dog learn that a "sit" at your location "earns" praise, treats, and freedom 
to go out of the run or kennel. 
5)  If convenient,
keep the dog leashed near you  as you eat lunch or during slow times.